The Kuratorium für Journalistenausbildung
Österreichische Medienakademie

Continuing Education in practice: Austrian Journalism Training Association (Kuratorium für Journalistenausbildung – KfJ) has been the centre for study and continuing education for journalism in Austria since 1978. The socially-oriented governing body ensures that strong emphasis is placed on connections with the practice of journalism throughout Austria, on cooperation with universities for funding, businesses and on international networking with a view to global development and early recognition of trends.

The KFJ organises around 80 seminars, workshops and apprenticeship schemes with approx. More than 900 people taking part using all types of media throughout Austria and inhouse. A wide-ranging basic training in modules creates the professional basis for young journalists and those coming from other professions (Österreichisches Journalisten-Kolleg).

Professional continuing education makes for responsible, informed and well educated personnel in their chosen professions. Up to date journalism and its development are our main aims-good journalism needs reflective journalists, who know where they stand, what they believe in and who can develop individually with confidence in their chosen career. This is our definition of success in study.

The second branch of the KfJ reflects the increasing breadth of journalism. The competence of reporters is due to the back up of technical know-how and management procedures already in place. Independent journalists switch between journalism and PR. Radio broadcasts and internet platforms produce journalism but also much else. The communications faculty call this the removal of border displacement.

The KfJ stands for journalism which is convinced of its responsibility based on human values, research and transparency. We support all those working in editing who are convinced that media can be successful only when used by thoughtful journalists with clear principles whether in the field of newspapers, magazines, online platforms, radio, TV, video/DVD, smartphones or info walls.

Working journalists continuing education professional development

In order to develop, a person must secure existing knowledge, develop his or her capacities and gain knowledge. In KfJ the continuing education is organised thus; that one can attain as much as possible with the least effort. The seminars and workshops last for one to three days and this time is used efficiently. Experienced journalists and experts in the field teach, coach and supervise. They are outstanding in their field and take care of the needs of individual learners. The seminars take place in Salzburg and Vienna; KfJ will also come to your workplace with its workshops and seminars and will conduct tailored house requisites and question times.

Journalism as we see it

Journalism is the observation and explanation of phenomena, enlightenment in the best humanistic sense. It brings to this profound background knowledge, an open, consciously responsible attitude and practical expertise. KfJ seminars and workshops are about demanding journalism. High quality and an adherence to good journalistic criteria are required: intelligibility, balance, respect, transparency, the publishing of clear opinions and of donations. The journalistic task remains the same, whether printed on high-gloss or recycled paper, broadcast on the screen or over the loudspeaker, on Facebook, Twitter, Google, on the bus, as a running text or by the cell phone. KFJ teaches skills for all kinds of media, as well as basis upon which good journalism is founded: knowledge of how events are linked, developments and a clear view of the journalists own role.

Journalists observe, report and draw attention to. They also speak with clear words, describe, make connections. Furthermore they are credible, for they have done responsible researching. This is the difference between journalism and everything else flooding in the media world. Journalism is reliable. Members of the KfJ observe current developments in journalism, classify and analyse them and determine necessary improvements. This helps journalists orient themselves and support them in continuing to develop their talents and methods.

Storytelling, 19.-20.4.2017, KfJ.Wien

Wie mache ich mein Thema spannend und lebendig? Auch das wiederkehrende, vermeintlich trockene Thema? Da hilft das Werkzeug des Storytelling.


Fotografie Basisworkshop, 24.-25.4.2017, KfJ.Wien

Was ein funktionierendes Pressefoto ausmacht, zeigt die mehrfach ausgezeichnete APA-Fotografin Barbara Gindl in diesem Workshop. Sie gibt Tipps, wie aussagekräftige Bilder ohne großen technischen Aufwand gelingen.

Titel, Vorspann, Bildtext, 25.-26.4.2017, Salzburg

Ein guter Titel, eine packende Bildunterschrift - von den kleinen Texten hängt es ab, ob sich Leser einem Text widmen. Referent Steffen Sommer zeigt in diesem Workshop, was einen gelungenen Einstieg in die Geschichte auszeichnet.